It's hard to believe that at one time a bottle of Chanel #5 perfume could be purchased at the local drugstore for about $5.00. Today I would love to at least see more of the romantic ads that accompanied those low prices.
In the 1950's, Chanel advertised its famous perfume with bewitching prints ads and simple prose to stir the heart of every Chanel-loving maven. I am particularly drawn to the Christmas ones showing young couples such as the pair above. She is clearly happy with the thoughtful gift of such an iconic scent. "When he knows what you want without even hinting...When his gift shows he knows". Apparently smart men bought Chanel #5.
Perfume is a very personal choice and yet there is something charming about a man who seeks to buy his beloved her most favorite fragrance. I know something about that because I once worked at a perfume counter during the holidays. It was a little awkward when a man came shuffling in to ask for something he knew almost nothing about in a place he was so uncomfortable with. But it was sweet too. So we sales gals went out of our way to make our male buyers comfortable and to assure them that their gift would be just-right. We wrapped the perfume in shiny gold paper and tied it with a red ribbon and bow too. I loved watching them walk away with the small Christmasy package in their big hands.
The time of year when the world falls in love is the perfect time for the gift of a cherished perfume.